When I started I would talk myself out of it, saying things like "you can't do that you don't know enough about it" or "you can't do that you don't have a degree in design/business." But that isn't the case, I have learnt so much from teaching myself. You can learn anything online. So I guess the misconception is that you need to be an expert in everything before you start but you dont, you can learn as you go.
There's solidarity and kinship from the fact we pretty much all share the same values and outlook - give or take to what extremities. We want to do something that makes us thrive and happy, we need a future that will enrich us mentally and emotionally and let's not forget - we want to make money.
Three pieces of advice for newbie businesses?.. Be a sponge, absorb everything. Keep it simple and not over-complicate things. The day you plant a seed is not the day it grows. Love this quote.
Small businesses thrive on the support and kinship we can share for one another which is why it's good to wear our hearts on our sleeve and blow away some of the smoke & mirrors which can often blur the day-to-day realities of the thrills and lulls of businesswoman life. To start us off on this little Q&A adventure, drumroll please for.... Ester Ford, owner of Dinki Human.