Meet the Founder
Cub & Pudding was founded by Sa in 2019 after she left behind a decade-long corporate career to follow her creative curiosity.
Every print you see is hand-drawn by Sa, inspired by a love of colour, individuality and clothes that feel joyful to wear.
Cub & Pudding is about dressing for yourself, not the rulebook or trends.
Her aim is always to create comfortable yet playful pieces made for people who like their wardrobes to have personality.
Our Slow Threads collection launched January 2026 - with a slower, more considered production model that reduces waste while expanding creativity.
The new chapter of Cub & Pudding brings four clothing collections a year, each available for three months. We're growing in the way that feels most true to us, creating thoughtfully, releasing joyfully, and staying slow and sustainable.
The Slow Threads focus means we can be more responsive to our customer feedback and have fun bringing you more frequent newness.
Where we make
We produce primarily in India, working with a brilliant not-for-profit organisation who specialise in production with marginalised female artisans. Here our cottons are woven and dyed from scratch to our unique designs and all details, such as embroidery, added by hand. It ensures a high quality, slow fashion, no waste approach.
Paired with our India production, we have been working with the same female-led factory in Porto since 2017 who have been an enormous support in understanding the limits of small business quantities and ensuring a fair and ethical workplace.
We ship worldwide and hope to see Cub & Pudding worn on far-flung shores.
📮 We aim to dispatch items within 4 working days of receiving your order.
Please note that during busy periods (such as a sale or new product launch) there may be a delay.
You'll receive an email when your item has been packed and is on its way to you.
All UK orders are sent by Royal Mail Tracked 48 - which takes 2-3 working days once dispatched.
Standard UK shipping is £4.95.
We are a small business with a small packing team so please allow a minimum of four working days from the date your order is placed for shipment. If your order is urgent then get in touch at customerhelp@cubandpudding.com and we'll do our best to get your order to you more speedily.
📮 Orders over £150 will be sent free of charge using Tracked 48.
When placing your order please ensure that you give your correct address for delivery since we cannot be held responsible if the delivery address is incorrect.
Shipping costs will be added to your order at the time of purchase. All orders will be wrapped and shipped within 3 working days after the order is received (unless the order is a preorder item). Orders are shipped in recyclable paper packaging.
Local Collection — Select local pick-up to arrange collection from our shop in Forest Hill, SE London FREE of charge.
Ireland — £9.95 (5-7 days)
USA / Australia / New Zealand — £20.95 (7-15 days)
International shipping
For all orders shipping outside of the UK, the recipient is responsible for any taxes or duties incurred, these will be collected at the point of delivery. Cub & Pudding is not responsible for any fees charged by customs. Please note, we are unable to provide the amount of taxes or duties that may be charged on delivery. Cub & Pudding is not responsible for loss or damage of an item(s).
International shipping may be subject to delays due to customs procedures in the destination country.
All international orders are considered final sale once shipped and therefore are not eligible for a refund or exchange. If you have any queries regarding sizing, colour or fit before purchasing, please email hello@cubandpudding.com