Meet the Founder
I'm Sa - I left a decade in corporate life in 2019 to do the thing I actually loved: being creative
Every print you see starts as a drawing.
I design all of them then work with skilled artisan makers in India to bring them to life - people I've visited in person, whose craft I genuinely admire.
Cub & Pudding is for women who want to wear something that's not trend-driven.
Just a really well-made colourful piece that makes you feel like yourself.
Slow Threads ethos
We design brand new pieces every four months.
Once a collection closes or a piece sells out - it's gone. It won't come back.
That means every piece we make is genuinely one-of-a-kind.
It means we can be more experimental, and more considered in each collection with no waste.
And it means that when you own something from Cub & Pudding, you're in a very limited lucky group!
Where we make
We make in India, working with two partners we visited in person earlier this year.
The first is a not-for-profit Fair Trade organisation supporting marginalised women artisans - here our cottons are woven and dyed from scratch and every hand-embroidered detail is added by hand by the people who make it their craft.
The second is a family-run business in Haryana, where our printed pieces are produced by a small specialist team with a level of care that simply doesn't exist at scale.
Nothing is rushed.
Nothing is mass-produced.