I'm Sa - founder of Cub & Pudding and all-round cheerleader for stand-out cheery clothing.

I started Cub & Pud initially as a unisex kidswear brand after finding myself stuck in a diggers/dinosaur rut when my eldest (Cub - that was his pregnancy moniker) turned three and the offerings for boys' clothes became a sea of navy and brown. Zero originality.

I wanted to create playful clothing for kids & this has now evolved to happy clothing for adults.

Every print you spy at Cub & Pudding is created from my imagination (inspired by a love of books and illustration) and hand-drawn by me in our sunny studio in SE London.

Individuality is my most important motivation - I want you to feel empowered and happy wearing clothes that spark a conversation and a smile.

I'm hugely proud of our premium quality = longevity and durability so that our clothes can be coveted for many many years to come..