Meet the Founder
Cub & Pudding was founded by Sa in 2019 after she left behind a decade-long corporate career to follow her creative curiosity.
Every print you see is hand-drawn by Sa, inspired by a love of colour, individuality and clothes that feel joyful to wear.
Cub & Pudding is about dressing for yourself, not the rulebook or trends.
Her aim is always to create comfortable yet playful pieces made for people who like their wardrobes to have personality.
Our Slow Threads collection launched January 2026 - with a slower, more considered production model that reduces waste while expanding creativity.
The new chapter of Cub & Pudding brings four clothing collections a year, each available for three months. We're growing in the way that feels most true to us, creating thoughtfully, releasing joyfully, and staying slow and sustainable.
The Slow Threads focus means we can be more responsive to our customer feedback and have fun bringing you more frequent newness.
Where we make
We produce primarily in India, working with a brilliant not-for-profit organisation who specialise in production with marginalised female artisans. Here our cottons are woven and dyed from scratch to our unique designs and all details, such as embroidery, added by hand. It ensures a high quality, slow fashion, no waste approach.
Paired with our India production, we have been working with the same female-led factory in Porto since 2017 who have been an enormous support in understanding the limits of small business quantities and ensuring a fair and ethical workplace.
1. What's the sizing like?
Have a look at individual item descriptions for size guides but if you require any extra measurements or just need some fit advice - email us hello@cubandpudding.com and we'll be very happy to help.
2. What are the postage costs?
UK shipping is free on all orders over £150.
For orders under £150 they will be sent via Royal Mail Tracked 48hr at £4.95
Europe - £14.95 (5-10 days)
Rest of the world - £20.95 (7-15 days)
If you need speedier options just drop us a mail hello@cubandpudding.com
3. What are the clothes made from?
Nearly all of our collection is made from 100% incredibly-soft cotton - the exception is our Hopscotch dress which has a 40% polyamide mix.
4. Can I return my item?
We're hoping you won't have a need to but if you want to return because you've had a change of heart, that's fine so long as the item is unworn and returned in saleable condition within 14 days of receipt. Return postage will fall to the buyer unless in unlikely circumstance that there is a fault in which case return postage will be reimbursed.
5. I want to swap sizes..
Drop us a line anytime for sizing advice but don't worry if you buy a size and it's not right - we offer free size swap with pre-paid return postage to us - to make it easy to size swap without it costing you anything extra.
6. How do bundles work?
When you buy two or more of any of our items, you make at least a £10 saving plus free UK shipping. To combine any items in any sizes, drop us an email at hello@cubandpudding.com to create a bespoke order for you.
7. Do you sell gift cards?
Yes indeed! They're available in multiples of £10 / £20 / £50 / £100 and sent via email. They have a 1 year life date to use.
8. Do you do gift wrapping?
All orders are wrapped in our cheery tissue paper with a keepsake note-card - if you're sending as a gift, leave a note in your order and we'll write your message on the card enclosed.