1. Who are you and where do you come from?!
I'm Yvadney Davis, a wife, a mum, loved one, a friend and I'm from London.
2. What do you do and why?
I'm a freelance Kids fashion stylist. I do it because I have had a lifelong love of fashion, retelling stories and creating new ones. I'm not a fan of monotany and love meeting new people, especially children who are the best of humanity.
3. What are the biggest challenges you've faced as a freelancer?
It is always childcare, that is the biggest hurdle, but so far I have always managed to find a way. Also, understanding that there are times of feast and famine, so being prepared for downtime, using that time wisely and always having some money stored away to make it bearable.
4. What have been your biggest HURRAH moments so far?
I loved collaborating with an interiors team to create a brilliant editorial for the Observer Magazine, the bringing together of two worlds, one slow paced and the other fast was brilliant. Also getting to work with new clients always makes me do a happy dance. I think above all, my hurrah moments are pulling off an photoshoot that truly reflects all of the narratives and references that swirled through my mind when I was pulling everything together, then I know I've truly nailed it.
5. If you could give 3 pieces of advice to yourself when you started out, what would it be?
1. Finding your voice means you will have successes and failures, just keep going on your own path, that's part of the journey.
2. Trust your gut and don't be afraid to say "No".
3. Don't take anything too personally, what is for you won't pass you by.
6. What are your long-term hopes and aims?
Get out of this Covid-19 pandemic with my health and an industry ready to support each other from the creatives, to the brands and media to thrive - I want to be part of that.
7. If you could choose any brand / publication / individual to style for, who would it be and why?
I'll take Beyonce's children please! Access to be as creative as I want and pick and choose from all the brands, with a client who would get it - I'm all over that.
8. What are the most common misconceptions you've found from having your own business?
I think many parents are discovering the realities of being a work-at-home mum isn't as zen as they imagined. It's hard work, self discipline and multi-tasking.
9. You’re granted 1 wish (for you / your career) – what would it be?
To be the Kids Editor of a Fashion Magazine and able to build up a singular voice for kids' fashion at one title. I'd love that!
10. What’s your favourite biscuit?
I'm one of those people with a list of food intolerances, now I know them it's homemade ginger and oat cookies, but pre-intolerances Yvadney loved a Jammie Dodger!
Something I’m having to learn to master in the wondrous world of running my own business, is the unpredictability of the retail industry.
Sales can flourish and go Whoosh! Kaboom! on a Tuesday but on Wednesday you find yourself Googling if there’s been a national WIFI outage because that Shopify sales ping has been discouragingly silent all day.