A cuppa and a Custard Cream with....RACHEL WALKER of Little Beacon
When I started I would talk myself out of it, saying things like "you can't do that you don't know enough about it" or "you can't do that you don't have a degree in design/business."
But that isn't the case, I have learnt so much from teaching myself. You can learn anything online.
So I guess the misconception is that you need to be an expert in everything before you start but you dont, you can learn as you go.