I would love to put together limited editions of the Journals with illustrated inside covers and donate the proceeds to a charity close to my heart, Ronald McDonald House. We're collaborating with amazing independent brands this year to bring the 'RMHC Advent Calendar' to the Evelina branch - every day rooms in the house win gifts donated by small business owners. It's shaping up to be a lovely campaign which I'm really proud of.
There's solidarity and kinship from the fact we pretty much all share the same values and outlook - give or take to what extremities. We want to do something that makes us thrive and happy, we need a future that will enrich us mentally and emotionally and let's not forget - we want to make money.
Small businesses thrive on the support and kinship we can share for one another which is why it's good to wear our hearts on our sleeve and blow away some of the smoke & mirrors which can often blur the day-to-day realities of the thrills and lulls of businesswoman life. To start us off on this little Q&A adventure, drumroll please for.... Ester Ford, owner of Dinki Human.