Where we stand on ethical values..

We have a responsibility as a fashion brand to ensure we don’t contribute to the safety of the environment in any detrimental fashion and we always pause to consider every element of our production and ensure it’s undertaken in the most ethical and earth-friendly way possible.

We work with only organic cottons where possible and alternatively use cotton – but never any man-made fibres which are not biodegradable and use a lot of energy and chemicals to produce.

We work paw to paw with small business, local suppliers and manufacturers throughout our production process to support them and also feel cheered by their knowledge and that we work only with partners who have a safe and ethical working practice.

Our packaging is fully recyclable and none of our fabric goes to waste – it’s kept and reused or turned into smaller one-off treats such as bags or hair scrunchies.

Circular economy is crucial – we’re working on more ways to show you how to extend the lifespan of our wares and pass them on when outgrown – whether that’s by renting them, reselling them or reinventing them.

We produce in Portugal but also realise the importance of supporting employment on our home-grown turf and work with as many British partners as possible – from our local London screenprinter, the Welsh risograph company who print our ta muchly cards, our fulfilment team (Rosie, Libby and Abbie) in Oldham and more..